Marketing your iPhone app effectively is a matter of concern for all App Store developers. Getting visibility among the rising tide of apps in the App Store is an overwhelming obstacle for indie developers with limited budgets. Here are a few marketing resources and tips that I’ve come across that have been helpful to me.

Please share any other useful findings in the comments.

Game Marketing And PR. Lock It Down. – (AppGamer.net) Step-by-step marketing advice. If you only read one of these articles, read this one.

Militant Optimisim Award: Gavin Bowman – Great interview with the maker of Eyegore’s Eye Blast and Sneezies (iTunes links). A bit lengthy, but a thoughtful look at the entire process of making and marketing games, using a publisher, and more. Worthwhile reading.

It’s not Apple’s fault that you don’t know how to sell – Rana Sobhany’s keynote at 360iDev. Important words about how the App Store is changing, marketing yourself, and how to price your App and take back the App Store. Watching this is 20 minutes well spent. Here’s part 2

How to score higher in iPhone App Store searches – Learn how to best utilize the keywords in iTunes Connect. SEO for the App Store.

GDC Austin: ‘Tips for Success as an Indie iPhone Developer’ by Imangi Studios – Notes from the presentation given by Imangi Studios (makers of Harbor Master) at GDC. Great tips about developing your concept and how to build buzz before you release.

iPhone App Marketing: What Works (and What Doesn’t)? – An older post (May 09), but has some interesting information and developer feedback.

Building Buzz for Indie Games (Gama Sutra) – A very detailed and useful overview (not App Store specific)

iPhone Boot Camp – Jeff LaMarche on Marketing iPhone (YouTube, 2:37) – Co-Author, “Beginning iPhone Development”

App Marketing 101: Introduction to iPhone App Marketing – A good overview that touches on four important steps when planning your marketing strategy.

App Marketing 101: Pricing your iPhone App – Art and Science – Some help with the ever-present problem of App Store pricing.

Google Analytics for software sellers – If you have a website for your app (and you should), here are some tips to get the most out of your website by learning how to process the feedback you get from Analytics.

Creating an iPhone Game Video – Some helpful tips on physically filming your iPhone game, by the maker of Dapple.

iSimulate (iTunes link) – An interesting idea for recording games combining the Simulatorand the accelerometer. This allows you to record the screen for high-quality recordings of your games. I haven’t tried this software, if anyone has, let us know in the comments how it works.

How to get your iPhone App Reviewed by Bloggers – Another great article with simple steps to improve your chances of getting reviewed, and build a relationship with reviewers.

How To Use And Abuse The Gaming Press And How The Gaming Press Wants To Use and Abuse You. – Great article by gaming journalist Kieron Gillen about getting the press to notice you. Journalists are busy people – do part of their job for them and give them everything they need for an interesting piece. Great read.

Five Tips For Getting iPhone Reviews – Mobile Orchard: “What makes a successful pitch-email?” Lots of good info in the comments here, too.

Traffic Ranked List Of iPhone App Review Sites – A nice list of places to submit your app for review.

The Presentation Secrets of Steve Jobs: The Real Deal Behind The Reality Distortion Field – If you ever need to present your game in person, you should read this article. It’s broken down into 10 easy-to-understand tips for giving not only an interesting presentation, but an inspiringone.

…and don’t forget to get outside!

Christmas Wallpapers

Merry Christmas!

Light up your iPhone and iPod Touch with “Christmas Wallpapers”!

“Christmas Wallpapers” has thousands of Wallpapers to choose from. On top of that it’s growing with each upload of the users! You will find all sorts of Christmas image & messages here. Also, you can share any Wallpaper with your dearest ones with a customizable message.

• Requires a network connection to operate.

FEATURES:

• The best part of this app is , you can capture anyone’s photo from your iPhone and upload it in the application.
• You have the option to rank any Wallpaper. This helps the users to find out the Top Ranked Wallpapers in the Ranked section.
• You can find the top downloaded Wallpapers on the popular section.
• Share & wish your friends & families on Twitter and Facebook with any of the Wallpapers.
• Also you can mail it to your dearest ones (Email option is only available on OS 3.0). Don’t forget to wish them with your own message!
• The amazing part is that you can upload your own Wallpapers from your iPhone’s Photo Gallery. The picture will automatically be uploaded on the “newest section”.
• If that’s not enough then we are proud to say that this paid version is completely Ad free!
• Finally, all images are properly optimized (resolution of 320×480 px) so they look great on your iPhone.

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Christmas Tree

Wish You a Merry Christmas and a very prosperous New Year!

The “Christmas Tree” is decorated with 33 image spaces. Each Space contains colorful photos of different people from around the world. So, this gives you a great opportunity to decorate the Christmas Tree with both you and your dearest one’s snapshots.

There are three different types of “Christmas Tree”:

1. Christmas Tree Free: You can only check who are on the tree. It’s FREE!

2. Christmas Tree Pro: You can upload your photo on the tree and once uploaded; a photo will be on the tree until someone else replaces it. It’s only $0.99

3. Christmas Tree Exclusive: This app also gives you the opportunity for uploading photo and once uploaded,a photo will be on the tree for at least 12 hours. It’s Also FREE to download! You need to pay only $0.99 when you upload a photo.

SCREEN SHOTS:

Features:

• The Christmas Tree is decorated by 33 different colorful portraits of people from around the world.
• You can upload your photo as many times as you want!
• You can see each image in full-size when you tap that photo.
• Available Share option on “Christmas Tree”. So people can share their “photo on the Christmas Tree” with friends and family through Twitter, Facebook and Email.
• Detailed information on the Home page through “i” button.

How to use:

• Choose the image space on the tree where you want to see your photo.
• Tap that image and you will be redirected to the full-size image page.
• Here you will find the Replace button on the top-right corner.
• Tap Replace button, you will get two options for uploading your photo. One is from your phone library and another one is through your iPhone camera.
• After taking a snapshot from your camera or choosing a photo from the library you will be able to crop the best part of that image by “move and scale” option.
• Finally upload the photo and that’s all. Now you are a part of the Christmas Tree!!!
• On the Home page, you will see a share icon on the bottom right corner. This icon will help you to share the tree with your beloved ones.

PROMO CODES: